In the contemporary U.S. workplace, corporate personhood is increasingly becoming the metaphor structuring how job seekers are supposed to present themselves as employable. And if one takes oneself to be a business, one should also take oneself to be an entity that requires a brand. Some ethnographic questions arise when job seekers try to embody corporate personhood in this way. How does one transform oneself into a brand? What are the obstacles that people encounter when they try to adopt a form of corporate personhood? And on a practical (and unanswerable) level, how does one foster relationships or networks that will lead to a job, not just circulation of information about one’s brand identity? This talk explores how self-branding becomes yet another obstacle in the challenge so many Americans face these days – getting a job in the digital age.
When: Sept. 25, 12:00 – 1:15 pm
Where: Indiana Memorial Union, Persimmon Room
Please bring your lunch and join us for a lively discussion. For information / visitor parking permits, call 812-855-9084. The Labor Studies Department is at 1900 East 10th St., Eigenmann 1029, Bloomington, IN 47406. http://www.labor.iu.edu